2013 was the 50th anniversary of the 1963 Studebaker Avanti
and the introduction of the 1964 model. During 1963 three events contributed to the increased visibility of the new Studebaker
GT. First, in early 1963, Studebaker Avanti production reached the highest levels of the production period. A record 592 cars came off the assembly line in January and 581 in February. Second, praise from the automotive press and increased visibility in magazines and on television made the Avanti a pop culture icon. Car and Driver said, "The Avanti is sensational for its appearance alone, and its performance places it in a class by itself."
Third, the changes that would distinguish the 1963 model from the 1964 model were introduced in August. 1963 and 1964 models were the same except for the introduction of square headlight bezels, a grill in the air scoop below the bumper, and new interiors. The largest number of changes were made in August of 1963 and these are considered the changes that defined the 1964 model.