In the spring of 1961, Sherwood Egbert
, the new president of Studebaker
, hired Raymond Loewy
to revitalize Studebakers public image to attract younger buyers. Loewy agreed to take on the job, despite the rush schedule. He recruited a design team consisting of experienced designers and former Loewy employees, John Ebstein and Robert Andrews, as well as Tom Kellogg, a young student from Art Center College of Design in Pasadena. The team gathered in Palm Springs and sequestered themselves in a house leased solely for the purpose of developing the new car design. The Studebaker board approved the design and the Avanti went into production a few months later. It was only a Studebaker for less than two model years but continued as the Avanti II until 1983 then later versions extended production into the 21st centeury.