Avanti - 1963 Studebaker Avanti

The Classic Studebaker Avanti Automobile

Studebaker Avanti
In the spring of 1961, Sherwood Egbert, the new president of Studebaker, hired Raymond Loewy to revitalize Studebaker’s public image to attract younger buyers. Loewy agreed to take on the job, despite the rush schedule. He recruited a design team consisting of experienced designers and former Loewy employees, John Ebstein and Robert Andrews, as well as Tom Kellogg, a young student from Art Center College of Design in Pasadena. The team gathered in Palm Springs and sequestered themselves in a house leased solely for the purpose of developing the new car design. The Studebaker board approved the design and the Avanti went into production a few months later. It was only a Studebaker for less than two model years but continued as the Avanti II until 1983 then later versions extended production into the 21st centeury.
Los Angeles Museum
The 63 Studebaker Avanti on display at the Los Angeles County Museum of Art.
Copyright © 2014 by Richard Gallatin. All rights reserved.