Studebaker began as the Studebaker Brothers Manufacturing Company.
The company endured for 114 years spanning more than a century of technological progress. Their Conestoga covered wagons crossed the frontier. By the 1920's Studebaker was the largest manufacturer of wheeled vehicles in the world. The 1927 Erskine was a highlight of that era. Raymond Loewy's post World War II bullet nose designs made Studebaker highly visible and established a policy of innovative design. By the mid-fifties Studebaker was producing a full line of vehicles including the President Classic and the Golden Hawk. Company president Sherwood Egbert
called in Raymond Loewy
to design a sports car in 1961. By 1962 Studebaker had produced one of the most unique vehicles of the 20th century: the Avanti.